Developing and Managing Innovation in a Fast Changing and Complex World by Stig Ottosson

Developing and Managing Innovation in a Fast Changing and Complex World by Stig Ottosson

Author:Stig Ottosson
Language: eng
Format: epub, pdf
ISBN: 9783319940458
Publisher: Springer International Publishing


For need-based development of levels 1–3 in Table 2.​3, one traditionally strives to make only benchmarking and CAD and not the whole chain, as is shown in Fig. 7.12. Benchmarking means to investigate what solutions there exist either to use or to use as input for your own solutions. Unfortunately, this way of working easily brings solutions that are not fully functional as critical thinking seems to disappear when only looking at the product on the computer screen, and thus using only one sense. One also gets captured easily into refining one existing solution when the start is benchmarking. Then, if the development continues too long for only one functional solution for which simple models have not been done and tested, the costs can be large. However, the worst part is that time is lost when the product is only developed in the computer environment.

The ideal situation, therefore, seems to be to develop a new product from scratch to a finished product as shown in Fig. 7.13.

Fig. 7.13When problems occur in the development of a new product, BAD, PAD, and MAD help to find solutions to continue the CAD work



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